2015 Boston Marathon – adidas Runbase

Roundhouse Agency approached me to collaborate and design a centerpiece table with an interactive storytelling element. adidas partnered with the Boston Athletic Association, (B.A.A.) to design and build the Boston Runbase, which is a store/runners home base. Runbase lives two blocks from the finish line of the Boston Marathon. It’s not only a store, but a gallery of memorabilia, vintage photographs and detailed key moments from the Boston Marathon. My role in this project spanned from initial concept, design implementation, rendering and animation for the projection.

1_ADIDAS20150416-0174 ADIDAS20150416-0307 ADIDAS20150416-0232 ADIDAS20150416-0080 ADIDAS20150416-0035 ADIDAS20150416-0030 2_ADIDAS20150416-0047
Animation – Projection Mapped to Topographic Table

Animated Townships. Key markers and Landmarks seen along the route of the marathon.
01-hopkinton02-ashland03-framingham04-natick05-wellesley06-johnnykelley06-newton07-brookline08-boston

Social Posts:
Instagram: #BostonRunBase
Twiter: #BostonRunBase
Facebook: #BostonRunBase

 


CREDITS //
director/producer ROUNDHOUSE
art director CHRIS BODVEN
designer CHRIS BODVEN
animator CHRIS BODVEN